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iBE 2014 knows the tricks of the tradeshow!

By on July 21, 2014

One of the best feelings is the satisfaction upon the completion of a worthwhile tradeshow. That feeling also comes with a mixture of exhaustion and information overload. Thank the heavens you have a goody bag full of reminders of all the great things your just saw. Not to mention, all the things you’re about to check off your to-do list. Worth it, especially if it falls the same week as Canada Meet Week!

Recently, I attended the Ignite Business Event Expo held at the Direct Energy Centre in Toronto on April 8-9, 2014. The show was open to meeting and event planners from all over: with windows for walls and light flooding in, the Toronto venue did not disappoint. As I walked around sipping on a latte in the Sparks Café sponsored by Travel Alberta, I observed the humming tradeshow floor. The interactions between planners, and suppliers were clearly valuable as exhibitors took their time to explain their products and services to every passer-by. Exhibitors really outdid themselves this year with beautiful and creative displays. The show was simply stunning.

Across and over the tradeshow floor was the Good to know Theatre, an up close and personal way of learning and earning CE credits. One session that caught my attention was Gary Leblanc’s talk on Health and how to stay healthy when travelling. As a planner, we are often on the road and the Mr. Leblanc graciously offered 10 quick and easy tips.

If you are looking for a valuable learning experience, interested in meeting new suppliers or simply reconnecting and seeing what’s new in the industry check out iBE 2015 – April 15th, 2015 once again, it is part of Canada Meet Week! Or, for more detail on the 2014 show visit

Looking forward to meeting you there!


Amber Jackson.

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