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All posts tagged "Barry Siskind @en"

  • Is your booth staff ready for an attitude adjustment?

    Do the math. Assume the next trade show you participate in attracts a total audience of 10,000 people over a period of 20 hours. The number of people you can expect to walk past your booth each...

    • Posted July 21, 2014
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  • Find new display ideas with your Expo Eyes

    You are looking for a new trade show display. You’ve been to a number of booth builders’ showrooms, seen lots of interesting ideas and now face the challenge of choosing what’s right for your organization. This is...

    • Posted May 9, 2014
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  • Throw your Performance Metrics out the Window

    Is the practice of setting measurable and achievable sales objectives at a trade show the most effective way to plan?  Think about it. Most exhibitors look to justify the exhibit expense by trying to fit their results...

    • Posted March 25, 2014
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  • What’s in your Plan B?

    When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B Having a back-up in place is always a good idea; so much so, that in...

    • Posted November 13, 2013
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  • Client Acquisition and Maintenance

    What is the best method of finding new clients? What is the best way to maintain relationships with those clients we are already doing business with? The first step is understanding there are three key ingredients that...

    • Posted September 30, 2013
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  • Are mobile show guides the way of the future?

    Trade show exhibitors are quickly moving away from having excessive amounts of hard-copy brochures, price sheets and catalogues so it’s no wonder that the paper-based show guide should also be placed on the endangered list. Technology has...

    • Posted August 28, 2013
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  • A Fresh Approach to Recruiting Booth Staff

    Allocating staff to participate in a corporate exhibit program is fraught with challenges such as: resentment from sales staff, who would rather not leave their territory to participate in a show where they are not closing deals...

    • Posted July 29, 2013
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  • The value of face to face

      How much value do you place on an opportunity to sit down, face-to-face, with your customer? The question is not as easily answered as one might think. In an age when technology is quickly moving in...

    • Posted February 28, 2013
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  • The Power of Appearance

    I recently read a news article about Debrahlee Lorenzo, an attractive woman who worked at Citibank. The story stated that she was dismissed because the clothes she wore were too provocative and not appropriate to the financial...

    • Posted December 11, 2012
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  • Keep your Display Simple; Really Simple

    A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with one or two product offerings the answer can be difficult. For larger exhibitors with a multitude of...

    • Posted December 11, 2012
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