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Why take a group to Disney ?

By on September 30, 2013

When one thinks of the iconic Disney logo, the image of a pretty princess or a splendid castle instantly comes to mind. When one thinks of a Disney destination, it’s usually that of a happy family hugging Mickey Mouse (in that land “where dreams come true”). Yet, according to those representing Disney at the WEC, it also serves as a corporate meeting destination. After a quick chat with Anne Hamilton, Vice President Resort Sales and Services, Disney Destinations, I learn that Disney offers an impressive array of products and services beyond meeting and event facilities. In fact, Disney products and services enable planners to tap a single source to create unforgettable meeting experiences from start to finish. For planners, it’s where dreams really do come true. 

Disney delivers on this in spectacular style, with an array of Disney Advantage benefits; for example the Disney Institute.  This professional development and training organization offers immersive educational programs that take attendees behind the scenes of Disney theme parks and resorts to meet with Disney leaders and discover proven best practices in leadership, customer service, people management and creativity.  Easily adaptable content presented in memorable ways is the reason Disney Institute has become one of the most recognized names in the world of training. 

Another resource available to meeting planners is the Disney Event Group.  Disney is the world’s premier entertainment and communications company, and the Disney Event Group lets companies tap Disney’s expertise to communicate their important business messages in creative and compelling ways.  Everything a planner might need is here, from content development and script writing to set design, décor and complete audio-visual support.

Adding to all of this are the imaginative settings of Disney’s theme parks, resorts and hotels.   Planners can do incredible things with these spaces.  The Disney Event Group can turn a ballroom into practically any setting, but for real sizzle, imagine hosting a private event inside a signature Disney attraction or producing a gala for hundreds or thousands using an entire theme park.  Nothing says “special” like having one of these iconic locations for your group’s private use. 

Q How do you view your geographic location as an advantage?

A: All of our destinations are located in some of the world’s most sought after locales. They offer great lift and fare options and close proximity to some of the world’s most exciting cities. Quick and easy transportation is also available to city centers and airports from each of our destinations.

Q. What are the traditionally high and low seasons and what are the advantages with each season?

A: We follow the standard meetings pattern with our low season being the typical vacation period, and summer offering especially great value for planners and attendees.

Q. What are some of the seasonal activities and attractions?

A: There are a variety of seasonal activities offered across our destinations that attendees can enjoy, including holiday and culinary festivals.

Q. What are some of the activities a group could participate in, teambuilding or otherwise?

A: Meeting attendees can enjoy our Disney theme parks or behind-the-scenes tours offered by Disney Institute. All of our destinations also feature recreational options including golf and full-service spas.

Q. Can you provide some fast facts for planners, i.e. number of hotels, rooms, unique meeting rooms, and conference and/or convention centre info?

·         5  meeting destinations around the world ( # 6-Shanghai will open in 2015)

·         15- convention hotels offered across our destinations

·         10- additional resorts available for overflow (all located at Walt Disney World)

·         4 cruise ships designed to cater to meetings and incentive programs

.       Aulani, a Disney Resort & Spa opened on the island of Oahu in 2011

Q.If you had to briefly describe what makes Disney different, what would you say?

A: Disney Destinations offer incomparable experiences for meetings and events. Each is home to award-winning accommodations, world-class meeting and event venues, sophisticated nightlife and a wide variety of entertainment and recreation options. More than facilities, a meeting or event at Disney opens the door to an array of exclusive Disney Difference benefits, including private events in the Disney theme parks, powerful program content by the Disney Institute and premier creative resources from the award-wining Disney Event Group – all of it delivered with Disney’s legendary commitment to creativity and service. 

Q.If planners are interested in holding their activities with Disney who should they contact?

A: To learn more about bringing a meeting or event to any of our Disney Destinations, visit or call 321-939-7221.



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